the embodiment of femininity, sex and sexuality, and equality


KissPopFuck is the the fusion of the three conceptual themes of The Femme Project: femininity, sex and sexuality, and equality. It is a tagline that empowers, energizes and symbolizes the mission of the art of the feminine.

kiss: Embody the feminine

These themes express what it means to feminine, examining concepts such as motherhood, body image, constructs of beauty, menstruation, gender and familial roles, to name a few. The substance of KISS is to explore underside of the perceived “softer” feminine layer in order to reveal beauty, expose ugliness, define value and advocate understanding.

pop: Empower sexuality

POP manifests the sexual energy and voice of the woman. The themes communicate ideas about sex, sexuality, masturbation, orgasm, the female body as a sexual force, sex positive messages as well as negative stereotypes. It's spirit is dynamic, bold, edgy, explosive and sexy. These are the fearless projects that challenge provincial attitudes about sex and sexuality relative to women.

fuck: Stand for equality

It's a word that commands attention. The themes of FUCK stand for the rights of women–the ability to speak up, to choose, to be counted. Issues of gender inequality, domestic violence, sexual assault, political and religious oppression...these messages target the larger scope of the challenges facing women–past, present and future. The theme personifies empowerment, freedom, rebellion and strength, giving voice to a revolution still struggling to be heard.